SOCIAL MEDIA MARKETING SERVICES IN JOHNSON CITY, TN
Strategic Social Media Management & Advertising That Builds Your Brand and Drives Sales
Why Choose Main St Internet Marketing for Your Social Media Marketing?
Led by Brent Jaworski—a certified professional in Social & Community Management, Content Marketing, Email Marketing, Customer Acquisition, and Direct-Response Copywriting—our team understands both the art and science of social media marketing. We know how to create content that resonates, build communities that engage, and run advertising campaigns that convert.
Our Certifications Include
- Certified Social & Community Manager
- Certified Content Marketing Specialist
- Certified Direct-Response Copywriter
- Certified Customer Acquisition Specialist
- Certified Customer Value Optimization Expert
- Certified Email Marketing Specialist
- Certified Search Marketing Professional
- Certified Analytics & Data Professional
What Is Social Media Marketing?
Social media marketing is the strategic use of social media platforms to build brand awareness, engage with your target audience, drive website traffic, and generate leads and sales. It encompasses two primary approaches:
Organic Social Media Marketing Creating and sharing content on your social media profiles to engage with your audience naturally, without paid promotion. This includes regular posts, stories, videos, community engagement, and building authentic relationships with followers.
Paid Social Media Advertising Using paid advertising options on social media platforms to reach targeted audiences beyond your current followers. This includes promoted posts, display ads, video ads, and lead generation campaigns with precise audience targeting.
The most effective social media strategies combine both approaches—using organic content to build community and trust while leveraging paid advertising to expand reach and drive specific business outcomes.
Why Social Media Marketing Matters for Your Business
The Numbers Tell the Story
Real Business Impact:
Brand Awareness: Social media puts your business in front of potential customers who may never have found you otherwise.
Customer Engagement: Direct two-way communication builds relationships and loyalty that traditional advertising can’t achieve.
Lead Generation: Strategic content and advertising can drive qualified prospects directly into your sales funnel.
Customer Service: Responding to questions and concerns publicly demonstrates your commitment to customer satisfaction.
Market Research: Social listening provides invaluable insights into customer needs, preferences, and pain points.
Cost-Effective Marketing: Compared to traditional advertising, social media offers remarkable ROI for businesses of all sizes.
Traffic & SEO Benefits: Social signals and links can drive website traffic and support your search engine optimization efforts.
Our Comprehensive Social Media Marketing Services
1. Social Media Strategy Development
Strategy Components:
- Business goals and objective setting
- Target audience research and persona development
- Competitor analysis and market research
- Platform selection and prioritization
- Content pillars and messaging framework
- Brand voice and visual identity guidelines
- Content calendar planning and themes
- KPI identification and success metrics
- Budget allocation (organic vs. paid)
- Crisis management and reputation protocols
2. Social Media Profile Optimization
Profile Optimization:
- Professional profile and cover photos
- Compelling bio/about sections with keywords
- Complete business information (hours, location, contact)
- Consistent branding across all platforms
- Call-to-action buttons and links
- Contact information and website links
- Highlights and featured content (Instagram, Facebook)
- Pinned posts showcasing important content
- Review settings and response templates
- Shopping features setup (if applicable)
3. Content Strategy & Creation
Content Types We Create:
- Educational posts that establish expertise
- Behind-the-scenes content that builds authenticity
- Customer testimonials and success stories
- Product/service features and benefits
- Industry news and trend commentary
- User-generated content campaigns
- Interactive polls and questions
- Infographics and data visualizations
- How-to guides and tutorials
- Promotional offers and announcements
- Video content (short-form and long-form)
- Stories and reels for ephemeral content
- Live video sessions and Q&As
Content Creation Process:
- Monthly content calendar planning
- Copywriting optimized for each platform
- Graphic design and visual content creation
- Video editing and production
- Hashtag research and strategy
- Caption writing with strong CTAs
- Content review and approval process
- Optimal posting time identification
4. Community Management & Engagement
Community Management:
- Daily monitoring of comments and mentions
- Timely responses to questions and messages
- Engagement with followers' content
- Proactive community building activities
- Conversation starter posts
- User-generated content curation and sharing
- Influencer and brand partnership outreach
- Review monitoring and response
- Crisis management and negative feedback handling
- Community guidelines enforcement
5. Social Media Advertising (Paid Social)
Advertising Services:
Campaign Strategy:
- Objective selection (awareness, traffic, leads, conversions)
- Audience research and targeting strategy
- Budget recommendations and allocation
- Campaign structure and optimization plan
- A/B testing framework
- Conversion tracking setup
Ad Creation:
- Ad copy writing for maximum impact
- Visual design (images, graphics, video)
- Multiple ad variations for testing
- Landing page optimization recommendations
- Call-to-action optimization
Targeting Options:
- Demographic targeting (age, gender, location, language)
- Interest and behavior targeting
- Lookalike audience creation
- Custom audience creation (website visitors, email lists, customers)
- Retargeting campaigns for warm audiences
- Exclusion targeting to avoid wasted spend
Campaign Management:
- Daily monitoring and optimization
- Bid strategy management
- Budget pacing and adjustments
- A/B testing and iteration
- Creative refresh to combat ad fatigue
- Performance reporting and analysis
Platforms We Advertise On:
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- TikTok Ads
- Twitter/X Ads
- Pinterest Ads
6. Social Media Analytics & Reporting
What We Track:
- Reach and impressions
- Engagement rate (likes, comments, shares, saves)
- Follower growth and demographics
- Click-through rates
- Website traffic from social media
- Lead generation and conversions
- Cost per lead/acquisition (paid campaigns)
- Return on ad spend (ROAS)
- Sentiment analysis
- Top-performing content
- Optimal posting times
- Competitor benchmarking
Reporting:
- Monthly performance reports with insights
- Dashboard access for real-time data
- Quarterly strategy review calls
- ROI tracking and attribution
- Actionable recommendations for improvement
7. Influencer Marketing & Partnerships
Influencer Services:
- Influencer identification and vetting
- Outreach and relationship building
- Campaign strategy and brief creation
- Contract negotiation
- Content approval and management
- Performance tracking and ROI analysis
- Long-term partnership development
8. Social Media Audit & Competitive Analysis
Audit Components:
- Profile completeness and optimization review
- Content performance analysis
- Audience demographics and insights
- Engagement rate assessment
- Competitor analysis (5-10 competitors)
- Platform-specific best practices review
- Opportunities and gaps identification
- Detailed recommendations report
9. Social Listening & Reputation Management
Social Listening:
- Brand mention monitoring across platforms
- Industry conversation tracking
- Competitor mention monitoring
- Customer sentiment analysis
- Trend identification
- Crisis detection and alert system
Reputation Management:
- Review monitoring and response
- Negative feedback management
- Crisis communication planning
- Brand perception improvement strategies
10. Platform-Specific Management
Facebook Management:
- Page optimization and posting
- Facebook Group management (if applicable)
- Events creation and promotion
- Facebook Shops setup (if applicable)
- Facebook Ads campaign management
- Best for: B2C businesses, local businesses, community building
Instagram Management:
- Feed posts, Stories, and Reels
- Hashtag strategy
- Instagram Shopping setup
- User-generated content campaigns
- Instagram Ads
- Best for: Visual brands, B2C, lifestyle businesses, restaurants, retail
LinkedIn Management:
- Company Page optimization
- Thought leadership content
- Employee advocacy programs
- LinkedIn Ads (Sponsored Content, InMail)
- Lead generation campaigns
- Best for: B2B businesses, professional services, recruiting
YouTube Management:
- Channel optimization
- Video content creation and editing
- SEO optimization for video discovery
- YouTube Ads
- Community management
- Best for: Educational content, product demos, how-tos, brand storytelling
TikTok Management:
- Short-form video content creation
- Trend participation and original content
- TikTok Ads
- Influencer partnerships
- Best for: Reaching younger audiences, viral potential, creative brands
Twitter/X Management:
- Real-time engagement and news
- Customer service and support
- Thought leadership
- Twitter/X Ads
- Best for: News, tech, politics, real-time engagement
Pinterest Management:
- Pin creation and optimization
- Board organization and SEO
- Pinterest Ads
- Best for: E-commerce, DIY, recipes, home decor, fashion, lifestyle
Our Social Media Marketing Process
Phase 1: Discovery & Strategy (Week 1-2)
What Happens:
- Kickoff call to understand your business, goals, and current social presence
- Target audience research and persona development
- Competitor and market analysis
- Platform selection and prioritization
- Content strategy and calendar framework
- KPI setting and success metrics definition
Phase 2: Setup & Optimization (Week 2-3)
What Happens:
- Profile optimization across selected platforms
- Brand guidelines documentation
- Content calendar creation (first month)
- Ad account setup and pixel installation
- Analytics and tracking configuration
- Approval workflows and communication protocols
Phase 3: Content Creation & Launch (Week 3-4)
What Happens:
- First month of content creation
- Visual asset design
- Copy writing for posts and ads
- Initial posting begins
- Community engagement starts
- First ad campaigns launch (if applicable)
Phase 4: Ongoing Management & Optimization (Month 2+)
What Happens:
- Regular content posting per calendar
- Daily community management
- Ad campaign monitoring and optimization
- Performance tracking and reporting
- Monthly strategy reviews
- Content calendar planning for subsequent months
- Testing and iteration based on results
Organic Social Media Marketing: Building Authentic Communities
Key Organic Strategies We Implement:
Paid Social Media Advertising: Accelerating Growth & Results
Campaign Types We Run:
Advanced Targeting Strategies:
Custom Audiences:
- Website visitors (all visitors or specific pages)
- Email subscriber lists
- Past customers
- Social media engagers
- App users
Lookalike Audiences:
- Audiences similar to your best customers
- Website visitor lookalikes
- Email subscriber lookalikes
- High-value customer lookalikes
Interest & Behavior Targeting:
- Detailed interests related to your industry
- Purchase behaviors and buying patterns
- Life events (moving, engaged, birthday, etc.)
- Device usage patterns
Demographic Targeting:
- Age, gender, location, language
- Education level, job title, employer
- Household income
- Life stage
Retargeting Strategies:
- Cart abandoners (e-commerce)
- Specific page visitors
- Video viewers (25%, 50%, 75%, 95%)
- Engaged social media users
- Email openers and clickers
Our Ad Optimization Process:
Testing Everything:
- Multiple ad variations (images, copy, headlines)
- Audience split testing
- Placement testing (feed vs. stories vs. reels)
- Call-to-action button testing
- Landing page testing
Creative Best Practices:
- Thumb-stopping visuals that stand out in feeds
- Mobile-first design
- Clear, benefit-focused copy
- Strong calls-to-action
- Video ads when appropriate
- User-generated content style ads
Continuous Optimization:
- Daily monitoring and adjustments
- Pausing underperforming ads
- Scaling successful ads
- Refresh creative to combat ad fatigue
- Budget reallocation to top performers
Funnel Strategy:
- Top of funnel: Awareness campaigns to cold audiences
- Middle of funnel: Engagement and consideration content
- Bottom of funnel: Conversion campaigns to warm audiences
- Retention: Re-engagement of past customers
Social Media Marketing Pricing & Investment
Organic Social Media Management
- 1-2 platforms
- 12-15 posts per month
- Basic community management (M-F)
- Monthly reporting
- Content calendar
- 2-3 platforms
- 20-30 posts per month
- Comprehensive community management (7 days)
- Custom graphics and video editing
- Stories and ephemeral content
- Monthly reporting and strategy calls
- Content calendar and approvals
- 3-4+ platforms
- 40+ posts per month
- Full community management and engagement
- Professional content creation (video, graphics, photography coordination)
- Influencer partnership management
- Social listening and reputation management
- Detailed analytics and quarterly strategy reviews
- Dedicated account manager
Paid Social Media Advertising
What's Included:
- Campaign strategy and setup
- Audience research and targeting
- Ad creative design and copywriting
- Landing page optimization recommendations
- Daily monitoring and optimization
- A/B testing
- Conversion tracking setup
- Monthly reporting
- Ongoing optimization
Example Investment:
- $2,000/month ad spend
- $400/month management fee (20%)
- Total: $2,400/month
Combined Packages (Organic + Paid)
Add-On Services:
- Professional video production: $500-$2,000 per video
- Professional photography: $300-$1,000 per session
- Influencer campaigns: Custom pricing
- Social media audit: $500-$1,000
- Crisis management: Custom pricing
What Makes Main St Internet Marketing Different?
What Our Clients Say
Frequently Asked Questions About Social Media Marketing
Social media results depend on your goals, current presence, and whether you’re using organic or paid strategies.
Organic Social Media: Building an engaged organic following typically takes 3-6 months of consistent effort. You’ll see engagement increase within 4-6 weeks, but significant follower growth and lead generation usually requires 3-6 months of strategic content.
Paid Social Media Advertising: Results from paid advertising can begin immediately. Many businesses see leads and conversions within the first week of launching campaigns. However, optimization for maximum ROI typically takes 30-60 days as we test and refine targeting and creative.
The businesses that see the fastest results are those that combine both organic community building with strategic paid advertising.
The right platforms depend on your target audience, business type, and goals. Here’s general guidance:
Facebook: Best for B2C businesses, local businesses, and broad audiences (especially 30+) Instagram: Ideal for visual brands, retail, restaurants, lifestyle businesses, and reaching millennials/Gen Z LinkedIn: Essential for B2B companies, professional services, and recruiting YouTube: Great for businesses that can create educational or entertaining video content TikTok: Best for reaching Gen Z, trend-forward brands, and businesses with creative video content Twitter/X: Good for real-time engagement, customer service, news, and thought leadership Pinterest: Excellent for e-commerce, especially home decor, fashion, DIY, recipes, and visual products
We help you identify which 2-3 platforms will deliver the best results for your specific business rather than spreading efforts too thin across all platforms.
You absolutely can manage social media yourself, and many business owners do. However, consider:
Time Investment: Effective social media requires 10-20+ hours per week for strategy, content creation, posting, engagement, and analysis. Most business owners’ time is better spent running their business.
Expertise: Social media platforms change constantly. Staying current with algorithm updates, best practices, advertising options, and emerging trends requires dedicated focus.
Content Creation: Quality content requires graphic design skills, copywriting expertise, video editing, and photography knowledge.
Consistency: Social media requires consistent posting and engagement—something busy business owners struggle to maintain.
Results: Amateur social media often produces minimal results. Professional management typically delivers significantly better ROI.
That said, we work with clients at various levels—from full management to consulting and training for business owners who want to manage some aspects themselves.
Ad budgets vary based on your goals, industry, competition, and customer lifetime value. General guidelines:
Minimum Effective Budget: $500-$1,000/month. Below this, it’s difficult to generate meaningful data for optimization.
Small Business: $1,000-$3,000/month is typical for local businesses testing social media ads.
Growth-Focused Business: $3,000-$10,000/month allows for substantial reach and serious lead generation.
Large Business/E-commerce: $10,000-$50,000+/month for comprehensive campaigns across multiple platforms.
The Right Budget: Calculate based on your customer lifetime value and target acquisition cost. If an average customer is worth $1,000 and you’re comfortable spending $100 to acquire them, work backward to determine monthly budget based on expected conversion rates.
We provide specific budget recommendations during strategy development based on your unique situation.
Effective social media content balances several categories:
Educational Content (40%): Tips, how-tos, industry insights, FAQ answers
Entertaining Content (30%): Behind-the-scenes, humor, stories, trends
Inspirational Content (20%): Success stories, motivational messages, brand values Promotional Content (10%): Sales, offers, product features
The key is providing value first, building trust and engagement, then occasionally promoting your products or services.
We develop custom content strategies based on your brand, audience, and goals.
Posting frequency depends on the platform and your resources:
Facebook: 4-7 posts per week Instagram Feed: 3-5 posts per week + daily Stories LinkedIn: 3-5 posts per week Twitter/X: 1-5 posts per day TikTok: 1-3 posts per day Pinterest: 5-10 pins per day YouTube: 1-4 videos per week
Quality always trumps quantity. It’s better to post 3 excellent pieces per week than 7 mediocre ones.
We track metrics aligned with your business goals:
For Brand Awareness: Reach, impressions, follower growth, share of voice For
Engagement: Engagement rate, comments, shares, saves, story interactions For
Lead Generation: Click-through rate, lead form submissions, cost per lead For
Sales: Conversions, revenue, return on ad spend (ROAS), customer acquisition
cost For Website Traffic: Clicks to website, pages per session, time on site
We focus on business metrics (leads, sales, ROI) rather than vanity metrics (followers, likes) that don’t impact your bottom line.
- Strategic, professional service
- Regular, high-quality content
- Daily monitoring and engagement
- Data-driven optimization
- Transparent reporting
- Expert guidance and recommendations
- Monitor comments and mentions in real-time
- Respond professionally and promptly (within 24 hours)
- Take legitimate concerns seriously and offer solutions
- Move detailed discussions to private messages when appropriate
- Never delete negative comments (unless abusive or spam)
- Use feedback to improve business operations
For management services, we need access to your social media accounts. Best practice is to add us as administrators or editors on your business accounts rather than sharing passwords. This allows us to manage your accounts while you maintain ownership and control.
For advertising, we can create ad accounts under your business manager, giving you full ownership of your ad account, pixel, and data while granting us access to manage campaigns.
We respect your account security and follow best practices for access management.
Industries We Serve
While we work with businesses across all industries, we have extensive experience with:
Professional Services: Attorneys, accountants, financial advisors, consultants, real estate agents
Home Services: HVAC companies, plumbers, electricians, contractors, landscapers
Healthcare: Medical practices, dental offices, chiropractors, physical therapists, mental health professionals
Retail & E-Commerce: Online stores, boutiques, specialty retailers, fashion brands
Hospitality: Restaurants, cafes, hotels, event venues, bars, tourism businesses
Fitness & Wellness: Gyms, yoga studios, personal trainers, spas, wellness centers
Beauty: Salons, barbers, aestheticians, beauty services
Automotive: Auto repair, dealerships, detailing, car washes
Education: Tutoring services, training companies, online courses
Nonprofits: Charitable organizations, community groups, associations
Whatever your industry, we’ll create a social media strategy that resonates with your specific audience and achieves your business goals.
Ready to Transform Your Social Media Presence?
Here's what happens next:
- 1. Free Consultation: We'll discuss your business, current social media efforts, and goals (30-45 minutes)
- 2. Custom Proposal: Receive a detailed proposal with strategy, pricing, and projected outcomes
- 3.Onboarding: Complete setup, access, and strategy finalization
- 4. Launch: Begin posting, engaging, and growing your social media presence
Contact Main St Internet Marketing Today
- Call: (423) 482-2611
- E-mail: support@mainstinternetmarketing.com
- Location: Serving Johnson City, Kingsport, Bristol, and businesses throughout the United States
- Web: mainstinternetmarketing.com
- Business Hours: Monday-Friday, 9:00 AM - 5:00 PM EST
About Brent Jaworski & Main St Internet Marketing
Social Media Marketing Resources
Platform Insights:
- Understanding each social platform's unique audience and features
- Platform-specific best practices and algorithm insights
- Emerging platform evaluation and recommendations
Content Strategy:
- Content calendar templates and planning tools
- Content creation tips and guidelines
- Visual design principles for social media
Advertising Best Practices:
- Campaign structure and targeting recommendations
- Creative best practices for paid social
- Budget allocation and bidding strategies
Analytics & Measurement:
- Key metrics to track by platform
- ROI calculation frameworks
- Reporting templates and dashboards
Industry Trends:
- Emerging social media trends
- Platform updates and changes
- Industry benchmark data