SOCIAL MEDIA MARKETING SERVICES IN JOHNSON CITY, TN

Strategic Social Media Management & Advertising That Builds Your Brand and Drives Sales

Why Choose Main St Internet Marketing for Your Social Media Marketing?

Since 2009, Main St Internet Marketing has helped businesses throughout Johnson City, Kingsport, Bristol, and across the United States build engaged communities, generate qualified leads, and drive revenue through strategic social media marketing. We don’t just post pretty pictures—we create comprehensive social media strategies that align with your business goals and deliver measurable results.

Led by Brent Jaworski—a certified professional in Social & Community Management, Content Marketing, Email Marketing, Customer Acquisition, and Direct-Response Copywriting—our team understands both the art and science of social media marketing. We know how to create content that resonates, build communities that engage, and run advertising campaigns that convert.

Our Certifications Include

When you work with Main St Internet Marketing, you’re partnering with a team that brings over 15 years of proven experience in creating social media strategies that don’t just build followers—they build businesses.

What Is Social Media Marketing?

Social media marketing is the strategic use of social media platforms to build brand awareness, engage with your target audience, drive website traffic, and generate leads and sales. It encompasses two primary approaches:

Organic Social Media Marketing Creating and sharing content on your social media profiles to engage with your audience naturally, without paid promotion. This includes regular posts, stories, videos, community engagement, and building authentic relationships with followers.

Paid Social Media Advertising Using paid advertising options on social media platforms to reach targeted audiences beyond your current followers. This includes promoted posts, display ads, video ads, and lead generation campaigns with precise audience targeting.

The most effective social media strategies combine both approaches—using organic content to build community and trust while leveraging paid advertising to expand reach and drive specific business outcomes.

Why Social Media Marketing Matters for Your Business

Social media has fundamentally changed how businesses connect with customers. It’s no longer optional—it’s essential. Here’s why:

The Numbers Tell the Story

billion people use social media worldwide (over 60% of the global population) (DataReportal, 2023)
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of social media users have used social platforms to communicate with brands (Social Media Today)
0 %
of social browsers use social media to research products (GlobalWebIndex)
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of consumers who have a positive experience with a brand on social media are likely to recommend it (Lyfemarketing)
0 %
of salespeople engaging in social media outsell their peers (Forbes)
0 %
Social media advertising spending is expected to reach $207 billion in 2023 (Statista)

Real Business Impact:

Brand Awareness: Social media puts your business in front of potential customers who may never have found you otherwise.

Customer Engagement: Direct two-way communication builds relationships and loyalty that traditional advertising can’t achieve.

Lead Generation: Strategic content and advertising can drive qualified prospects directly into your sales funnel.

Customer Service: Responding to questions and concerns publicly demonstrates your commitment to customer satisfaction.

Market Research: Social listening provides invaluable insights into customer needs, preferences, and pain points.

Cost-Effective Marketing: Compared to traditional advertising, social media offers remarkable ROI for businesses of all sizes.

Traffic & SEO Benefits: Social signals and links can drive website traffic and support your search engine optimization efforts.

Our Comprehensive Social Media Marketing Services

Every business has unique goals, audiences, and challenges. Our social media services are tailored to your specific needs, but typically include:

1. Social Media Strategy Development

Before posting a single piece of content, we develop a comprehensive strategy aligned with your business objectives.

Strategy Components:

Result: A detailed roadmap ensuring every social media effort contributes to your business growth.

2. Social Media Profile Optimization

Your social media profiles are often the first impression potential customers have of your business. We ensure they’re professional, complete, and optimized for conversions.

Profile Optimization:

Result: Professional profiles that make great first impressions and drive visitors to take action.

3. Content Strategy & Creation

Content is the fuel that powers social media success. We create engaging, valuable content that resonates with your audience and achieves your goals.

Content Types We Create:

Content Creation Process:

Result: A consistent stream of high-quality content that engages your audience and supports business objectives.

4. Community Management & Engagement

Social media is social—it requires active participation, not just broadcasting. We manage your community to build relationships and loyalty.

Community Management:

Result: An engaged, loyal community that actively participates with your brand and advocates for your business.

5. Social Media Advertising (Paid Social)

Organic reach on social media has declined dramatically. Paid advertising is essential for reaching new audiences and driving specific business outcomes.

Advertising Services:

Campaign Strategy:

Ad Creation:

Targeting Options:

Campaign Management:

Platforms We Advertise On:

Result: Highly targeted advertising campaigns that reach the right people with the right message at the right time, maximizing ROI.

6. Social Media Analytics & Reporting

Data-driven decisions separate successful social media strategies from wasted efforts. We track, analyze, and report on what matters.

What We Track:

Reporting:

Result: Clear visibility into what’s working, what’s not, and how social media impacts your bottom line.

7. Influencer Marketing & Partnerships

Influencer partnerships can exponentially expand your reach and credibility within your target market.

Influencer Services:

Result: Authentic partnerships that expose your brand to new, relevant audiences.

8. Social Media Audit & Competitive Analysis

Understanding where you currently stand is essential for improvement. We conduct comprehensive audits of your social media presence.

Audit Components:

Result: : A clear picture of your current performance and specific action items for improvement.

9. Social Listening & Reputation Management

What people say about your brand when you’re not in the conversation matters. We monitor and manage your online reputation.

Social Listening:

Reputation Management:

Result: Proactive reputation management that protects and enhances your brand image.

10. Platform-Specific Management

Each social media platform has unique characteristics, audiences, and best practices. We tailor strategies for each platform.

Facebook Management:

Instagram Management:

LinkedIn Management:

YouTube Management:

TikTok Management:

Twitter/X Management:

Pinterest Management:

Result: Platform-optimized strategies that leverage the unique strengths of each social network.

Our Social Media Marketing Process

Phase 1: Discovery & Strategy (Week 1-2)

What Happens:

Your Involvement: 1-2 hour kickoff meeting, questionnaire completion, brand asset sharing

Phase 2: Setup & Optimization (Week 2-3)

What Happens:

Your Involvement: Review and approve profiles, provide access to accounts, approve content calendar

Phase 3: Content Creation & Launch (Week 3-4)

What Happens:

Your Involvement: Content approval, ongoing communication

Phase 4: Ongoing Management & Optimization (Month 2+)

What Happens:

Your Involvement: Monthly review calls, content approvals, feedback on performance

Organic Social Media Marketing: Building Authentic Communities

Organic social media is the foundation of long-term social media success. It builds trust, authority, and genuine relationships with your audience.

Key Organic Strategies We Implement:

Consistent, Value-First Posting Regular posting of valuable content that educates, entertains, or inspires your audience. We follow the 80/20 rule: 80% valuable content, 20% promotional.
Strategic Hashtag Use Research-based hashtag strategies that increase discoverability while targeting your ideal audience. We use a mix of popular, niche, and branded hashtags.
Engagement-Driven Content Posts designed to spark conversations, not just broadcast messages. Questions, polls, and interactive content drive engagement algorithms.
Storytelling & Authenticity Behind-the-scenes content, team spotlights, and authentic stories that humanize your brand and build emotional connections.
User-Generated Content Campaigns Encouraging customers to create and share content featuring your brand, providing social proof and expanding reach organically.
Community Building Active participation in conversations, responding to every comment, and creating a welcoming community atmosphere.
Cross-Promotion Leveraging email lists, website traffic, and other marketing channels to grow social media followers organically.
Employee Advocacy Empowering team members to share and engage with company content, multiplying organic reach.
Content Themes & Series Regular content series (Tip Tuesdays, Behind-the-Scenes Fridays, etc.) that create anticipation and consistency.
Platform-Specific Features Utilizing Stories, Reels, Live video, and other platform features that receive algorithmic preference.

Paid Social Media Advertising: Accelerating Growth & Results

While organic social builds foundations, paid advertising accelerates growth and drives specific business outcomes. Here’s our approach:

Campaign Types We Run:

Brand Awareness Campaigns Reaching large, relevant audiences to increase brand visibility and recognition. Best for new businesses or product launches.
Engagement Campaigns Driving likes, comments, shares, and video views to increase social proof and organic reach through engagement.
Traffic Campaigns Sending targeted audiences to your website, blog posts, or landing pages to increase website visitors and engagement.
Lead Generation Campaigns Capturing contact information directly within the platform or on dedicated landing pages. Excellent for service businesses and B2B.
Conversion Campaigns Driving specific actions like purchases, bookings, or sign-ups. Optimized for maximum return on ad spend.
Retargeting Campaigns Re-engaging people who visited your website, engaged with content, or took partial action without converting.
Local Awareness Campaigns Reaching people within specific geographic areas. Perfect for local businesses and service providers.
Video View Campaigns Building an audience of engaged video viewers for product demonstrations, testimonials, or educational content.
App Install Campaigns Driving downloads and installations for mobile applications.

Advanced Targeting Strategies:

Custom Audiences:

Lookalike Audiences:

Interest & Behavior Targeting:

Demographic Targeting:

Retargeting Strategies:

Our Ad Optimization Process:

Testing Everything:

Creative Best Practices:

Continuous Optimization:

Funnel Strategy:

Social Media Marketing Pricing & Investment

Social media management requires ongoing time and expertise. Our pricing reflects comprehensive, professional service:

Organic Social Media Management

Starter Package Investment: $1,000 – $1,500/month Ideal For: Small businesses testing social media Includes:
Professional Package Investment: $1,500 – $3,000/month Ideal For: Businesses serious about social media growth Includes:
Premium Package Investment: $3,000 – $5,000+/month Ideal For: Businesses wanting comprehensive social media dominance Includes:

Paid Social Media Advertising

Ad Management Fee: 15-20% of ad spend (minimum $500/month) Recommended Ad Budget: $1,000 – $5,000+/month depending on goals and market.

What's Included:

Example Investment:

Combined Packages (Organic + Paid)

Most successful social media strategies combine organic and paid efforts. We offer bundled pricing for comprehensive services.

Add-On Services:

What Makes Main St Internet Marketing Different?

Strategic, Not Just Tactical We don’t just post for the sake of posting. Every piece of content aligns with your business goals and contributes to measurable outcomes.
Certified Expertise Our team holds professional certifications in social media management, content marketing, and customer acquisition—not just self-proclaimed “social media gurus.”
Full-Service Integration We integrate social media with your broader marketing strategy including SEO, website design, email marketing, and paid advertising for maximum impact.
Data-Driven Decisions We track what matters and make optimization decisions based on real data, not vanity metrics like followers.
Local Understanding, National Reach Based in Johnson City since 2009, we understand local markets while applying best practices from working with clients nationwide.
Transparent Communication Regular reporting, open communication, and no smoke-and-mirrors. You’ll always know what we’re doing and why.
Quality Over Quantity We’d rather post 3 excellent pieces of content than 10 mediocre ones. Quality always wins on social media.
Platform Expertise We stay current with platform updates, algorithm changes, and emerging trends to ensure your strategy remains effective.

What Our Clients Say

Frequently Asked Questions About Social Media Marketing

Social media results depend on your goals, current presence, and whether you’re using organic or paid strategies.

Organic Social Media: Building an engaged organic following typically takes 3-6 months of consistent effort. You’ll see engagement increase within 4-6 weeks, but significant follower growth and lead generation usually requires 3-6 months of strategic content.

Paid Social Media Advertising: Results from paid advertising can begin immediately. Many businesses see leads and conversions within the first week of launching campaigns. However, optimization for maximum ROI typically takes 30-60 days as we test and refine targeting and creative.

The businesses that see the fastest results are those that combine both organic community building with strategic paid advertising.

The right platforms depend on your target audience, business type, and goals. Here’s general guidance:

Facebook: Best for B2C businesses, local businesses, and broad audiences (especially 30+) Instagram: Ideal for visual brands, retail, restaurants, lifestyle businesses, and reaching millennials/Gen Z LinkedIn: Essential for B2B companies, professional services, and recruiting YouTube: Great for businesses that can create educational or entertaining video content TikTok: Best for reaching Gen Z, trend-forward brands, and businesses with creative video content Twitter/X: Good for real-time engagement, customer service, news, and thought leadership Pinterest: Excellent for e-commerce, especially home decor, fashion, DIY, recipes, and visual products

We help you identify which 2-3 platforms will deliver the best results for your specific business rather than spreading efforts too thin across all platforms.

You absolutely can manage social media yourself, and many business owners do. However, consider:

Time Investment: Effective social media requires 10-20+ hours per week for strategy, content creation, posting, engagement, and analysis. Most business owners’ time is better spent running their business.

Expertise: Social media platforms change constantly. Staying current with algorithm updates, best practices, advertising options, and emerging trends requires dedicated focus.

Content Creation: Quality content requires graphic design skills, copywriting expertise, video editing, and photography knowledge.

Consistency: Social media requires consistent posting and engagement—something busy business owners struggle to maintain.

Results: Amateur social media often produces minimal results. Professional management typically delivers significantly better ROI.

That said, we work with clients at various levels—from full management to consulting and training for business owners who want to manage some aspects themselves.

Ad budgets vary based on your goals, industry, competition, and customer lifetime value. General guidelines:

Minimum Effective Budget: $500-$1,000/month. Below this, it’s difficult to generate meaningful data for optimization.

Small Business: $1,000-$3,000/month is typical for local businesses testing social media ads.

Growth-Focused Business: $3,000-$10,000/month allows for substantial reach and serious lead generation.

Large Business/E-commerce: $10,000-$50,000+/month for comprehensive campaigns across multiple platforms.

The Right Budget: Calculate based on your customer lifetime value and target acquisition cost. If an average customer is worth $1,000 and you’re comfortable spending $100 to acquire them, work backward to determine monthly budget based on expected conversion rates.

We provide specific budget recommendations during strategy development based on your unique situation.

Effective social media content balances several categories:

Educational Content (40%): Tips, how-tos, industry insights, FAQ answers
Entertaining Content (30%): Behind-the-scenes, humor, stories, trends
Inspirational Content (20%): Success stories, motivational messages, brand values Promotional Content (10%): Sales, offers, product features

The key is providing value first, building trust and engagement, then occasionally promoting your products or services.

We develop custom content strategies based on your brand, audience, and goals.

Posting frequency depends on the platform and your resources:

Facebook: 4-7 posts per week Instagram Feed: 3-5 posts per week + daily Stories LinkedIn: 3-5 posts per week Twitter/X: 1-5 posts per day TikTok: 1-3 posts per day Pinterest: 5-10 pins per day YouTube: 1-4 videos per week

Quality always trumps quantity. It’s better to post 3 excellent pieces per week than 7 mediocre ones.

We track metrics aligned with your business goals:

For Brand Awareness: Reach, impressions, follower growth, share of voice For
Engagement: Engagement rate, comments, shares, saves, story interactions For
Lead Generation: Click-through rate, lead form submissions, cost per lead For
Sales: Conversions, revenue, return on ad spend (ROAS), customer acquisition
cost For Website Traffic: Clicks to website, pages per session, time on site

We focus on business metrics (leads, sales, ROI) rather than vanity metrics (followers, likes) that don’t impact your bottom line.

No ethical social media agency can guarantee specific follower counts or lead numbers. Too many variables are outside our control: your industry, competition, budget, offer quality, website experience, and platform algorithm changes. What we do guarantee:
  • Strategic, professional service
  • Regular, high-quality content
  • Daily monitoring and engagement
  • Data-driven optimization
  • Transparent reporting
  • Expert guidance and recommendations
Results vary by business, but our clients typically see 50-300% increases in engagement and measurable lead generation within 3-6 months.
Negative feedback happens to every business. How you respond matters more than the negative comment itself. Our Approach:
  • Monitor comments and mentions in real-time
  • Respond professionally and promptly (within 24 hours)
  • Take legitimate concerns seriously and offer solutions
  • Move detailed discussions to private messages when appropriate
  • Never delete negative comments (unless abusive or spam)
  • Use feedback to improve business operations
Potential customers are watching how you handle criticism. Professional, empathetic responses to negative feedback often improve perception more than only having positive comments.

For management services, we need access to your social media accounts. Best practice is to add us as administrators or editors on your business accounts rather than sharing passwords. This allows us to manage your accounts while you maintain ownership and control.

For advertising, we can create ad accounts under your business manager, giving you full ownership of your ad account, pixel, and data while granting us access to manage campaigns.

We respect your account security and follow best practices for access management.

Industries We Serve
While we work with businesses across all industries, we have extensive experience with:
Professional Services: Attorneys, accountants, financial advisors, consultants, real estate agents
Home Services: HVAC companies, plumbers, electricians, contractors, landscapers
Healthcare: Medical practices, dental offices, chiropractors, physical therapists, mental health professionals
Retail & E-Commerce: Online stores, boutiques, specialty retailers, fashion brands
Hospitality: Restaurants, cafes, hotels, event venues, bars, tourism businesses
Fitness & Wellness: Gyms, yoga studios, personal trainers, spas, wellness centers
Beauty: Salons, barbers, aestheticians, beauty services
Automotive: Auto repair, dealerships, detailing, car washes
Education: Tutoring services, training companies, online courses
Nonprofits: Charitable organizations, community groups, associations

Whatever your industry, we’ll create a social media strategy that resonates with your specific audience and achieves your business goals.

Ready to Transform Your Social Media Presence?

Stop posting randomly and hoping for results. Let’s create a strategic social media presence that builds your brand and drives real business growth.

Here's what happens next:

Your business deserves a social media presence that works as hard as you do.

Contact Main St Internet Marketing Today

About Brent Jaworski & Main St Internet Marketing

Main St Internet Marketing has been helping businesses succeed with digital marketing since 2009. What started with SEO and website design has grown to include comprehensive social media marketing services as platforms evolved and became central to business growth.
Brent Jaworski, founder and lead strategist, is a Certified Social & Community Manager with additional certifications in Content Marketing, Direct-Response Copywriting, Customer Acquisition, and Customer Value Optimization. With over 15 years of experience, Brent has helped hundreds of businesses build engaged social media communities and generate real revenue from social platforms.
Unlike agencies that use cookie-cutter approaches or outsource work to inexperienced freelancers, Main St Internet Marketing provides personalized, strategic social media management with hands-on service. We believe in authentic community building, strategic content, and measurable results that impact your bottom line.
Our commitment: We don’t just build followers—we build businesses through strategic social media marketing.

Social Media Marketing Resources

Platform Insights:

Content Strategy:

Advertising Best Practices:

Analytics & Measurement:

Industry Trends:

Ask us about accessing these resources during your consultation.
Last Updated: November 2025 © 2025 Main St Internet Marketing. All rights reserved.
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