WEBSITE DESIGN SERVICES IN JOHNSON CITY, TN
Professional Website Design That Converts Visitors Into Customers
Why Choose Main St Internet Marketing for Your Website Design?
Since 2009, Main St Internet Marketing has designed and developed high-performing websites for businesses throughout Johnson City, Kingsport, Bristol, and across the United States. We don’t just build websites that look good—we create strategic digital platforms that attract visitors, build trust, and convert browsers into buyers.
Led by Brent Jaworski—a certified professional in Content Marketing, Direct-Response Copywriting, Customer Acquisition, and Customer Value Optimization—our team understands that your website is more than just an online brochure. It’s your 24/7 salesperson, your most important marketing asset, and often the first impression potential customers have of your business.
Our Certifications Include
- Certified Direct-Response Copywriter
- Certified Content Marketing Specialist
- Certified Customer Acquisition Specialist
- Certified Customer Value Optimization Expert
- Certified Search Marketing Professional
- Certified Analytics & Data Professional
- Certified Email Marketing Specialist
- Certified Social & Community Manager
When you work with Main St Internet Marketing, you’re partnering with a team that brings over 15 years of proven experience in creating websites that don’t just exist online—they actively work to grow your business.
What Makes a Great Business Website?
A truly effective business website seamlessly combines three critical elements:
1. Strategic Design: Beautiful design catches attention, but strategic design guides visitors toward taking action. Every element—from color psychology to button placement—should be intentionally crafted to move visitors through your sales funnel.
2. Compelling Content: Your website needs to clearly communicate who you are, what you do, how you help, and why customers should choose you over competitors. Content must be benefit-focused, scannable, and persuasive.
3.Technical Excellence : Fast loading speeds, mobile responsiveness, search engine optimization, security, and seamless functionality are non-negotiable in today’s digital landscape. Technical problems don’t just frustrate visitors—they cost you customers and search rankings.
Most web designers focus on only one of these elements. We excel at all three, creating websites that look professional, communicate effectively, and perform flawlessly.
The Reality About Most Business Websites
- 88% of online consumers are less likely to return to a site after a bad experience (Forbes)
- 53% of mobile users abandon sites that take longer than 3 seconds to load (Google)
- 38% of people will stop engaging with a website if the content or layout is unattractive (Adobe)
- 94% of first impressions are design-related (Research by SWEOR)
- 75% of users judge a company's credibility based on website design (Stanford Web Credibility Research)
Your website is likely costing you customers if it:
- Looks outdated or unprofessional
- Loads slowly or has technical issues
- Isn't mobile-friendly
- Lacks clear calls-to-action
- Has confusing navigation
- Doesn't clearly explain what you offer
- Fails to build trust and credibility
- Isn't optimized for search engines
- At Main St Internet Marketing, we fix these problems and create websites that turn visitors into customers.
Our Comprehensive Website Design Services
Every website we create is custom-built for your specific business, industry, and goals. While each project is unique, our comprehensive services typically include:
1. Strategy & Planning
Discovery Process:
- Business goals and target audience analysis
- Competitor website review
- User journey mapping
- Conversion goal identification
- Content strategy development
- Sitemap and information architecture planning
- Technology stack recommendations
2. Custom Website Design
Design Elements:
- Custom visual design tailored to your brand
- Color psychology applied to your industry and audience
- Typography selection for readability and brand personality
- Professional photography integration or sourcing
- Custom graphics and iconography
- Whitespace optimization for visual clarity
- Layout design optimized for user experience
- Design mockups and revision rounds
3. Conversion-Focused Development
Conversion Optimization:
- Strategic call-to-action placement and design
- Lead capture form optimization
- Click-to-call buttons for mobile users
- Trust signals and social proof integration
- User flow optimization to reduce friction
- Exit-intent popups (when appropriate)
- Live chat integration (if desired)
- Booking and appointment scheduling systems
- E-commerce functionality with optimized checkout
4. Compelling Copywriting
Your website copy is just as important as its design. We write or refine your website content to be clear, persuasive, and SEO-friendly.
Content Creation:
- Benefit-focused messaging that speaks to customer needs
- Clear value proposition development
- Service and product descriptions that sell
- About page that builds connection and credibility
- Homepage copy that immediately communicates your value
- Calls-to-action that motivate visitors to take next steps
- FAQ content addressing customer objections
- SEO-optimized content for search visibility
5. Mobile-First Responsive Design
Mobile Optimization:
- Responsive design that adapts to any screen size
- Touch-friendly navigation and buttons
- Optimized images for faster mobile loading
- Simplified mobile navigation menus
- Mobile-specific features (click-to-call, maps integration)
- Testing across multiple devices and browsers
- Fast mobile page speeds
Result: A website that provides an excellent experience whether visitors are on desktop, tablet, or smartphone.
6. Search Engine Optimization (SEO)
SEO Implementation:
- Keyword research and integration
- SEO-optimized page titles and meta descriptions
- Header tag optimization
- Image alt text and optimization
- URL structure optimization
- XML sitemap creation
- Schema markup implementation
- Page speed optimization
- Google Search Console setup
- Google Analytics 4 integration
7. Technical Excellence & Performance
Technical Development:
- Fast page load speeds (Core Web Vitals optimization)
- Clean, semantic HTML code
- SSL certificate implementation (HTTPS security)
- Cross-browser compatibility testing
- Website hosting setup and configuration
- Regular backups and security monitoring
- Content Delivery Network (CDN) integration
- Caching optimization
- Database optimization
- Plugin and dependency management
8. Content Management System (CMS)
CMS Options:
- WordPress (most popular, highly flexible)
- Custom CMS solutions for unique needs
- E-commerce platforms (Shopify, WooCommerce, etc.)
- Training on how to update and manage your website
- Documentation and video tutorials
- Ongoing support for questions
9. Integration with Marketing Tools
Common Integrations:
- Email marketing platforms (Mailchimp, Constant Contact, ActiveCampaign)
- CRM systems (HubSpot, Salesforce, etc.)
- Scheduling tools (Calendly, Acuity Scheduling)
- Payment processors (Stripe, PayPal, Square)
- Google Workspace or Microsoft 365
- Social media platforms
- Analytics and tracking tools
- Live chat software
- Review platforms
10. Quality Assurance & Testing
Testing Process:
- Functionality testing (all links, forms, features)
- Cross-browser testing (Chrome, Safari, Firefox, Edge)
- Mobile device testing (iOS, Android)
- Page speed testing and optimization
- SEO technical audit
- Accessibility compliance review
- Security vulnerability scanning
- User experience review
- Proofreading and content review
11. Training & Documentation
Training Includes:
- How to add and edit pages
- How to upload images and media
- How to create blog posts
- How to manage forms and submissions
- How to update contact information
- Basic troubleshooting
- SEO best practices for content updates
- Written documentation and video tutorials
12. Ongoing Support & Maintenance
Maintenance Services:
- Regular software and plugin updates
- Security monitoring and patches
- Regular backups
- Performance monitoring
- Uptime monitoring
- Broken link checking
- Content updates (if needed)
- Technical support
- Emergency assistance
Our Website Design Process
Phase 1: Discovery & Strategy (Week 1-2)
What Happens:
- Kickoff call to understand your business, goals, and target audience
- Competitor analysis and industry research
- Review of your current website (if applicable)
- Content strategy development
- Sitemap and wireframe creation
- Technology recommendations
Phase 2: Design (Week 2-4)
What Happens:
- Custom homepage design mockup
- Design revision rounds (typically 2-3 rounds)
- Interior page designs
- Mobile design variations
- Final design approval
Your Involvement: Review designs and provide feedback, final approval
Phase 3: Development (Week 4-7)
What Happens:
- Front-end development (converting designs to code)
- Back-end development and functionality
- Content integration
- Plugin and integration setup
- CMS configuration
- SEO implementation
Phase 4: Testing & Launch (Week 7-8)
What Happens:
- Quality assurance testing
- Client review and feedback
- Final revisions
- Training session
- Website launch
- Post-launch monitoring
Phase 5: Post-Launch Support (Ongoing)
What Happens:
- 30-day post-launch support included
- Address any bugs or issues
- Monitor performance
- Optional ongoing maintenance plans
Types of Websites We Design
Business Websites
Professional websites for service-based businesses that need to generate leads and establish credibility online.
Ideal For: Contractors, professional services, B2B companies, consultants, healthcare providers, legal services
Key Features: Service pages, contact forms, testimonials, case studies, about page, blog
E-Commerce Websites
Ideal For: Retail businesses, product-based companies, wholesale distributors
Lead Generation Websites
Portfolio Websites
Ideal For: Photographers, designers, artists, architects, creative agencies
Restaurant & Hospitality Websites
Multi-Location Websites
Membership & Learning Websites
Website Design Pricing & Investment
Basic Business Website
- Investment: $3,500 - $6,000
- Ideal For: Small businesses needing a professional online presence
- Includes: 5-10 pages, mobile responsive design, contact forms, basic SEO, CMS training
- Timeline: 4-6 weeks
Professional Business Website
- Investment: $6,000 - $12,000
- Ideal For: Established businesses needing comprehensive websites with advanced features
- Includes: 10-20 pages, custom design, advanced functionality, lead generation features, comprehensive SEO, integrations
- Timeline: 6-8 weeks
E-Commerce Website
- Investment: $8,000 - $20,000+
- Ideal For: Businesses selling products online
- Includes: Custom design, product catalog setup, shopping cart, payment processing, inventory management, shipping integration
- Timeline: 8-12 weeks
Enterprise/Custom Website
- Investment: $15,000+
- Ideal For: Large businesses or complex projects requiring custom development
- Includes: Fully custom design and development, advanced integrations, custom functionality, multiple user roles, scalable architecture
- Timeline: 10-16+ weeks
What's Included in All Projects:
- Strategy and planning
- Custom design
- Mobile-responsive development
- Content management system
- Basic SEO implementation
- Google Analytics setup
- Training and documentation
- 30 days post-launch support
Additional Services Available:
- Professional copywriting
- Professional photography
- Logo and brand design
- Ongoing maintenance plans
- Additional SEO services
- Content marketing
- Paid advertising management
Why Professional Website Design Matters
First Impressions Happen in Milliseconds
A professionally designed website immediately communicates:
- Legitimacy and trustworthiness
- Attention to detail and quality
- Investment in your business
- Competence and professionalism
Your Website Works 24/7
Unlike your physical location or sales team, your website never sleeps. It’s working to attract, inform, and convert customers around the clock. A well-designed website:
- Answers common questions at any hour
- Generates leads while you sleep
- Pre-qualifies prospects before they contact you
- Reduces the workload on your staff
- Extends your reach beyond your local area
Mobile Users Have Zero Patienc
- Pages to load in under 3 seconds
- Easy navigation with thumbs
- Click-to-call functionality
- Clear, readable text without zooming
- Fast, frictionless forms
If your website isn’t mobile-optimized, you’re losing more than half your potential customers.
You're Competing with Amazon (Even Locally)
- Fast, seamless experiences
- Easy navigation and search
- Secure transactions
- Professional design
- Mobile-friendly interfaces
A amateur website signals amateur business practices. Professional design signals professional service.
What's Included in All Projects:
- Strategy and planning
- Custom design
- Mobile-responsive development
- Content management system
- Basic SEO implementation
- Google Analytics setup
- Training and documentation
- 30 days post-launch support
Additional Services Available:
- Professional copywriting
- Professional photography
- Logo and brand design
- Ongoing maintenance plans
- Additional SEO services
- Content marketing
- Paid advertising management
Common Website Design Mistakes (And How We Fix Them)
Mistake 1: Template-Based Design That Looks Like Everyone Else
The Problem: Using the same template as thousands of other businesses makes you forgettable and unprofessional.
Our Solution: 100% custom design that reflects your unique brand and stands out from competitors
Mistake 2: No Clear Call-to-Action
The Problem: Visitors don’t know what to do next, so they leave without taking action.
Our Solution: Strategic CTAs throughout your site guiding visitors toward conversion points.
Mistake 3: Slow Loading Speeds
The Problem: Every second of delay reduces conversions by 7%. Slow sites lose customers and search rankings.
Our Solution: Performance optimization achieving sub-3-second load times through compression, caching, and CDN implementation.
Mistake 4: Generic, Boring Copy
The Problem: Content that says nothing unique or compelling fails to engage visitors or differentiate you.
Our Solution: Benefit-focused, persuasive copy that speaks directly to customer needs and motivates action.
Mistake 5: Ignoring Mobile Users
The Problem: Non-responsive sites frustrate mobile users who immediately leave
Our Solution: Mobile-first responsive design that works flawlessly on any device.
Mistake 6: Poor Navigation and Structure
The Problem: Confusing menus and illogical information architecture frustrate visitors.
Our Solution: Intuitive navigation based on user journey mapping and best practices.
Mistake 7: No Trust Signals
The Problem: New visitors are skeptical and need reasons to trust you.
Our Solution: Strategic placement of testimonials, reviews, certifications, awards, case studies, and trust badges.
Mistake 8: Built Without SEO in Mind
The Problem: Beautiful websites that nobody can find in search engines waste marketing budgets.
Our Solution: SEO built into every page from the ground up, ensuring discoverability.
What Makes Main St Internet Marketing Different?
Local Knowledge, Proven Experience Based in Johnson City since 2009, we understand the Tri-Cities market and have worked with businesses across diverse industries and locations. We bring best practices from hundreds of successful website projects.
What Our Clients Say
Frequently Asked Questions About Website Design
Most business websites are completed within 6-8 weeks from the initial kickoff meeting to launch. The exact timeline depends on several factors:
- Website complexity – A 5-page brochure site takes less time than a 50-page e-commerce site
- Content readiness – Projects move faster when you have content and images ready
- Feedback turnaround – How quickly you review and approve each phase
- Custom functionality – Special features or integrations require additional development time
- Revision rounds – More extensive changes extend timelines
We provide a detailed timeline specific to your project during the proposal phase.
You have options. Many clients provide their own content and images, which helps move the project faster and ensures the messaging reflects their voice. However, we offer professional copywriting and can source professional stock photography or coordinate photoshoots if needed.
Content options:
- You provide all content – We’ll edit for clarity and SEO
- Collaborative approach – You provide basic information, we write the copy
- Full content creation – We write everything based on interviews and research
The best approach depends on your budget, timeline, and preferences.
Our design process includes revision rounds specifically to ensure you’re happy with the final product. Here’s how it works:
- We create initial design mockups based on our discovery discussions
- You provide feedback on what you like and what should change
- We revise the design incorporating your feedback
- This process repeats (typically 2-3 rounds) until you’re completely satisfied
We don’t move to development until you’ve approved the design. Our goal is a website you’re proud to show customers.
Absolutely! We build websites on content management systems (typically WordPress) that allow you to easily update content without any technical knowledge. We provide:
- Training session showing you how to make updates
- Written documentation for reference
- Video tutorials for common tasks
- Ongoing support for questions
You’ll be able to add blog posts, update text, add images, and make most changes independently. For more complex technical changes, we’re available to help.
Yes, 100%. Every website we design is fully responsive, meaning it automatically adapts to look great and function perfectly on desktop computers, tablets, and smartphones. Mobile responsiveness is non-negotiable—with over 60% of web traffic coming from mobile devices, your site must work flawlessly on all screens.
We test thoroughly on multiple devices and screen sizes before launch.
Yes. We build SEO foundations into every website including:
- Keyword research and strategic integration
- Optimized page titles and meta descriptions
- Proper header tag structure
- Image alt text and optimization
- Fast page loading speeds
- Mobile responsiveness
- Clean, semantic code
- XML sitemap
- Google Search Console and Analytics setup
This gives your website the best possible starting position in search engines. For ongoing SEO work to improve rankings over time, we offer separate local SEO services.
All projects include 30 days of post-launch support for any bugs, issues, or small adjustments needed. After that, you have several options:
Option 1: Manage it yourself – You update and maintain the website independently using the training we provide
Option 2: Ongoing maintenance plan – We handle software updates, security, backups, and technical maintenance (starting at $150/month)
Option 3: As-needed support – Contact us when you need help with updates or changes (hourly rate)
We remain available regardless of which option you choose.
Yes, we can provide hosting as part of our maintenance packages, or you can host your website wherever you prefer. We recommend quality hosting providers and can help with setup and configuration regardless of where you host.
Our managed hosting includes:
- Fast, reliable servers
- SSL certificate (HTTPS security)
- Regular backups
- Security monitoring
- Email accounts (if needed)
If you have an existing website that needs redesigning, we’ll evaluate it during our discovery process. Options include:
Complete redesign – Starting from scratch with new design and structure Refresh and update – Modernizing your current site while keeping some elements Migration and improvement – Moving your content to a better platform with design updates
We’ll recommend the best approach based on your current site’s condition, your budget, and your goals.
Absolutely! Website design is just one part of comprehensive digital marketing. We offer:
- Local SEO services
- Content marketing and blogging
- Email marketing campaigns
- Social media management
- Pay-per-click advertising (Google Ads, Facebook Ads)
- Conversion rate optimization
Many clients start with website design and then continue with ongoing marketing services to drive traffic and generate leads.
We primarily build websites on WordPress, the world’s most popular content management system. WordPress powers over 43% of all websites and offers:
- User-friendly interface for content updates
- Extensive plugin ecosystem for functionality
- Strong security (when properly maintained)
- Excellent SEO capabilities
- Scalability to grow with your business
For e-commerce, we often use WooCommerce (WordPress), Shopify, or other specialized platforms depending on your needs.
For complex custom applications, we also work with modern frameworks and technologies chosen specifically for your requirements.
Yes, we’re happy to sign NDAs when appropriate. We understand that some projects involve sensitive business information, and we respect your confidentiality requirements.
Ready to Get a Website That Grows Your Business?
Stop losing customers to competitors with better websites. Let’s create a professional, high-performing website that positions your business for success.
Here's what happens next
- 1. Free Consultation: We'll discuss your business, goals, and website needs (30-45 minutes)
- 2. Custom Proposal: Receive a detailed proposal with timeline, pricing, and project scope
- 3. Kickoff: Begin the website design process with clear milestones and expectations
- 4. Launch:Launch your new website and start attracting more customers
Your business deserves a website that works as hard as you do.
Contact Main St Internet Marketing Today
- Call: (423) 482-2611
- E-mail: support@mainstinternetmarketing.com
- Location: Serving Johnson City, Kingsport, Bristol, and businesses throughout the United States
- Web: mainstinternetmarketing.com
- Business Hours: Monday-Friday, 9:00 AM - 5:00 PM EST
About Brent Jaworski & Main St Internet Marketing
Brent Jaworski, founder and lead strategist, holds professional certifications in Direct-Response Copywriting, Content Marketing, Customer Acquisition, and Customer Value Optimization. With over 15 years of experience, Brent understands that successful websites require more than just attractive design—they need strategic messaging, conversion optimization, and seamless user experiences.
Our promise: We don’t just build websites—we create digital assets that actively work to grow your business and generate revenue.
Industries We Serve
While we work with businesses across all industries, we have extensive experience with:
Professional Services: Attorneys, accountants, financial advisors, consultants, architects, engineers
Home Services: HVAC companies, plumbers, electricians, contractors, landscapers, roofers
Healthcare: Medical practices, dental offices, chiropractors, therapists, urgent care centers
Retail & E-Commerce: Online stores, boutiques, specialty retailers, wholesale distributors
Hospitality: Restaurants, hotels, bed & breakfasts, event venues, tourism businesses
Real Estate: Real estate agents, property management companies, home builders
Manufacturing & Distribution: Industrial companies, manufacturers, B2B distributors
Nonprofits: Charitable organizations, associations, community groups
Whatever your industry, we’ll create a website strategy that works for your specific market and customer base.
Last Updated: November 2025 © 2025 Main St Internet Marketing. All rights reserved.